How Alec Bradley Became a Cult Brand
Alan Rubin had more than just a dream—he had a vision. With a clear goal in mind, he dared to create a cigar brand that combines tradition with modern elegance. This is how Alec Bradley was born.
But the 1990s were no easy starting point: the cigar industry was in turmoil, and Alan Rubin faced the challenge of a lifetime. Despite a shrinking market, he held on to his dream, refused to give up, and fought to keep his brand alive.

With his first cigar line, "Bogey’s Stogies," Rubin suffered significant losses in 2000. The market was oversaturated, and the once-thriving cigar boom had come to an end. Everything pointed to failure, but Rubin remained determined.
The Turning Point: Partnership with Ralph Montero
In late 2000, Alan Rubin met Ralph Montero, a cigar expert with valuable connections. Together, they laid the foundation for Alec Bradley’s comeback. Montero brought not only expertise but also connections to esteemed tobacco growers like Henke Kelner from the Dominican Republic. Success was not far behind.
Alec Bradley: Innovation Meets Tradition
The breakthrough came in 2007 with the Alec Bradley Tempus. This robust cigar impressed connoisseurs and marked a new era for the brand. Alec Bradley reached its pinnacle in 2011 when the Prensado Churchill was named Cigar of the Year by *Cigar Aficionado* magazine. Alan Rubin and his team had turned a dream into a success story.
Growth and Trends: Cigars That Delight
Today, Alec Bradley produces two to three million cigars annually and ranks among the world’s top manufacturers. With a young and dynamic team, the brand responds flexibly to trends, such as the growing demand for cigars with large ring gauges. Models like the Texas Lancero continue to expand their variety.
An Overview: The Highlights of Alec Bradley
From the award-winning Prensado to the aromatic American Sun Grown, Alec Bradley offers premium cigars for every taste. With the Black Market and its evolution, the Black Market Esteli, extraordinary flavor experiences are guaranteed.

Other highlights include the Coyol, the Family Blend The Lineage, and the legendary Magic Toast. Each cigar tells its own story and represents the highest quality.
Accessories: More Than Just Cigars
Alec Bradley impresses not only with its cigars but also with stylish accessories. From elegant ashtrays to exclusive lighters, the brand offers everything a cigar enthusiast could desire.
Find Your Perfect Cigar
To explore Alec Bradley’s variety, take a look at the samplers. They are ideal for discovering different lines and finding your personal favorites.
Alan Rubin has proven that passion and perseverance can lead to greatness. Alec Bradley stands today for premium cigars that unite tradition and innovation—perfect for every moment you want to savor.
