Exclusiv – Pipe Tobacco

In 1902, Alois Pöschl founded a small tobacco manufactory in Landshut. After the turbulent times of the war, his sons revived the business and made pipe tobacco a permanent part of the product range. Through continuous growth, Pöschl evolved into an internationally operating company with modern production facilities and global distribution. A highlight of the assortment is the high-quality Exclusiv pipe tobaccos. Weiterlesen

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Exclusiv – Pipe Tobacco

Exclusiv Pipe Tobacco: The Origins

On December 24, 1902, Alois Pöschl founded the "Brasiltabakfabrik A. Pöschl & Cie." in Landshut. With limited capital, he began producing Schmalzler snuff tobacco, a traditional Bavarian specialty. The location on the Isar River also enabled the operation of tobacco mills.
Around 1920, Pöschl introduced a trademark: a "P" inside an octagon. The product range quickly expanded, soon including the tobacco-free "Schneeling" and the Schmalzler "Doppelaroma," which remains a bestseller to this day.

Challenges, Reconstruction, and Growth After 1948

World War II posed major challenges for the company. After the war, Wilhelm and Alois Pöschl took over management, secured raw materials, and rebuilt the destroyed production facilities.
With the 1948 currency reform, the product range was expanded to offset losses. Hansa Krüll Pipe Tobacco and Adria fine-cut tobacco were introduced. Pöschl increasingly focused on pipe tobacco and, in the mid-1960s, launched the Exclusiv series, elevating the company to a new level.

Internationalization, Innovation, and Expansion

In 1979, the third generation took over the company's leadership and built a global distribution network. In 1995, a state-of-the-art production facility in Geisenhausen was established to meet growing demand.
In 1971, Pöschl introduced the internationally successful snuff brand "Gletscherprise." This was followed in 1994 by the "Red Bull" fine-cut series. In 2006, the additive-free fine-cut tobacco "Pueblo" was introduced, followed by the company's own cigarette production in 2008.

Exclusiv and Pöschl: Development to the Present Day

Since 2006, the fourth generation has been leading the company. Under their management, new products such as Pueblo fine-cut tobacco were introduced, and the international presence expanded to over 100 countries. In 2011, Pöschl achieved the highest sales volume in its history, exceeding 6,000,000 kg.

Exclusiv Pipe Tobacco
Aromatic Variety from Pöschl: Exclusiv Pipe Tobaccos

Today, Pöschl is a market leader in snuff and pipe tobacco, consistently focusing on innovation and tradition. In 2012, production capacity in Geisenhausen was expanded with a new hall.

Exclusiv Pipe Tobaccos

The brand Exclusiv Pipe Tobaccos has stood for excellent quality and exquisite blends for decades. Developed by Pöschl Tabak, the range includes various variations that impress with their harmonious taste and pleasant aroma. As early as the 1960s, Exclusiv adopted a mildly sweet aroma that shaped the German market.
Whether mild and sweet or natural and spicy – Exclusiv Pipe Tobaccos offer a wide selection for every taste.

Popularity and Availability

Thanks to continuous innovation and high-quality standards, Exclusiv has established itself as a popular brand. The products are available worldwide, and supply shortages are practically nonexistent.

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